On-Boarding
- How to not just survive but thrive your first two months on the job
- Tools & Information every Brand Ambassador needs
Spirits Production 101
- An in-depth overview of how a spirit is produced. Beginning with
  the raw materials through the bottling and all the steps in-between.
Executive Skillsets
- Building organizational routines
- Planning for success
- Tactics to setting clear and measurable goals.
- Writing effective corporate communication
- Etiquette for text and email
- Powerpoint & Excel tutorials
- Building your network
Field Skills
- Developing a winning off and on-premise account strategy
- Distributor ways of working
- Adjusting your presentation to fit your audience
- Building mutually beneficial relationships
- Best practices to achieve sales & menu placements
- Secret to selling and closing the deal
The “IT” Factor
- How to write an impactful presentation
- Adjusting your presentation to fit your audience
- How to give presentations that WOW your audience
- Best practices to build your personal brand so you excel
FIELD TOOLKIT: Downloadable reference materials that you can use while on the job.
- Top 40 classic cocktail formulas everyone should know
- 7 Building blocks of cocktails
- Competitive brand chart
- Account visit preparation list, and more.

BONUS Lectures:
- How to make your CV Standout
- How To nail your interview to land the job.
- Social media strategy 101