WHAT WILL BE ACHIEVED IN THIS COURSE
Learn the best practices utilized by the most successful brand ambassadors and executives within the beverage industry. Study the industry from a rare perspective, the corporate side and the street side, emphasizing corporate skillsets, account strategy, product knowledge, presenting, and sales.
Understand what it takes to work with accounts with confidence. Convert stores and bars into viable accounts in less time. Manage your schedule and obligations with ease. Present to any audience. Become a valuable source for Brand Teams to design more successful strategies for brand growth while you grow your career.
““I highly recommend Elayne for building and training on-premise ambassador armies. There is no one better at engaging and developing a team to set them up for delivering success.””
WHY THIS COURSE WAS CREATED
No two companies are alike: operations, roles and responsibilities and the brand itself. To be successful, an Ambassador needs to be empowered, not only with the knowledge about their brand, but also with the skills to operate successfully in the field, navigate corporate, build their network, manage multiple projects at once and much more.
These are skills that are generally not taught, but learned after years of trial and error.
The Beverage Brand Ambassador Academy provides 20 years of industry knowledge fit into one course. We fill the gaps, accelerate the learning curve by teaching the skills needed to succeed from day one, so each BA can thrive throughout their career.
“Being in operations for my entire career, the supply side is brand new to me. I know the things I’m pretty good at, and have a decent understanding of my areas that need some focus moving forward. What really was valuable for me was just the overall perspective on how to do the job. How to identify certain things as well as different angles of approach and activations.
Thank you again for the valuable information.”
“The module and workshop gave me a lot of insights and I’m looking forward to the next one. Even on some things I knew (or thought I did) but seeing it all laid out and cohesive was supremely enlightening. In fact, I just used the techniques at an account I’ve been struggling to get a meeting at for a while. Now I have a tasting with the bar manager, buyer, and AGM next week!”
WHO IS IT FOR:
Corporations/Brand Advocacy managers
Hiring a Brand Ambassador is an expensive proposition; it takes time and effort to vet the right person. Once hired, they need extensive training to represent the brand, themselves, and the company in the right way. The Beverage BA academy is the "must-have training tool" for any manager looking to enhance their current training program. It provides 20 years of industry knowledge in one course, filling in the gaps & accelerating the learning curve. The Academy teaches your BAs the skillset needed to succeed from day one and beyond, saving you time & money while enhancing your teams' skills so they can thrive.
Brand Ambassadors who want to grow their corporate skills and take their professional careers to the next level.
Individuals looking to make a career change
The Academy will provide the foundational skills needed to get the job, understand how to succeed in the role, how the spirits industry works, who the key players are and how to engage with them, and the steps to take to grow your career.
1 on 1 coaching can also be scheduled with Elayne for an additional fee.
““I have known and worked with Elayne for more than 15 years, having witnessed her Brand Ambassador career, first hand. Elayne is not only one of the best brand presenters that I know, but she is an industry leading trainer, educator and mentor. She presents with an unmatched energy and passion and has the inherent ability to connect with trainees of all skill levels. I have the highest regard for Elayne and the utmost confidence in her abilities.””
This course is 100% online, and you can work through it at your pace. No module is longer than 35 minutes, and a test will need to be completed to ensure a solid grasp of the material. There are also downloadable reference materials which can be referenced as guidelines, while on the job.
CLICK HERE TO VIEW THE CURRICULUM
““It is going on 11 years that I have known and worked with Elayne. She has become my go-to person for brand education and insight into the on-trade. Her talent as an educator, her knowledge of the beverage industry, her passion and energy is unparalleled. If you are looking to shore up your brand ambassador skills or build your own team, look no further than Elayne.””
Watch the video below to get a glimpse of your Instructor and founder of the BBAA, in action.
Tales of the Cocktail 2020 Business Seminar: TOTC2020: Building a Brand Ambassador Program with Elayne Duff
BCB 2021
So You Want to Become/Hire a Brand Ambassador? Speakers: Elayne Duff & Tracey Eden
